S.W.O.T Analysis

Threat

 *Reach the right target customer

--In market, people usually buy wood pallet or injection plastic pallet. People who buy wood pallet because it is cheap. However, because of environmental issue and custom policy (ex: fumigation), those users will have to change to use plastic pallet one day. As for plastic pallet user, many users prefer buying cheap but bad dynamic/static loading capability which may be one-time used only. However, there are still some groups who need to buy strong loading capability pallet to ensure their products safety. The difference from injection pallet with blow molding pallet is that based on the same loading capability, the blow molding one could be lighter and can save more freight cost.Therefore, the people who are using strong loading capability but made by injection method pallets are the target we are looking for.